Sponsors
History of sponsorship in Formula 1
Until the 1960s Grand Prix cars ran without any badging, using national colours. Originally the marque of car was indicated by a discreet badge but in the mid-1960s Team Lotus began to use its name on the cars. Honda did the same in 1966.
Brabham: Esso
BRM: Yardley
Ferrari: Shell
Lotus: Gold Leaf, Shell
March: STP
Tyrrell (March): Elf
Brabham:
BRM: Yardley
Ferrari: Shell
Lotus: Gold Leaf, Shell, GKN
March: STP
Matra: Shell, Matra
McLaren: Gulf
Surtees: Brooke Bond Oxo, BP
Tyrrell: Elf
Williams: Motul, Politoys
Brabham: YPF, Argentine Meat, Eiffeland
BRM: Marlboro
Ferrari: Shell
Lotus: JPS, Texaco
March: STP
Matra: Shell, Matra
McLaren: Yardley
Surtees: Brooke Bond Oxo
Tecno: Martini
Tyrrell: Elf
Brabham: YPF, Martini, Bardahl
BRM: Marlboro, STP, Heuer
Ferrari:
Hesketh: Hesketh
Iso Williams: Marlboro, Fina
Lotus: JPS, Texaco
McLaren: Yardley
Shadow: Embassy, Esso
Surtees: Brooke Bond Oxo, Fina
Tyrrell: Elf
Brabham: Martini
BRM: Motul
Ferrari: Agip, Heuer
Hill: Embassy
Lotus: JPS
March:
McLaren: Marlboro, Texaco
Shadow: UOP
Surtees:
Tyrrell: Elf
Brabham: Martini
Ferrari: Agip, Heuer
Fittipaldi: Copersucar
Lotus: JPS, Duckhams
March: Beta, Lavazza
McLaren: Texaco, Marlboro
Parnelli: Valvoline
Shadow: UOP, Valvoline
Surtees:
Tyrrell: Elf
Williams: Fina, Ambrozium, Personal, Marlboro
Brabham: Martini, Fina
Ferrari: Agip, Heuer
Fittipaldi: Copersucar
Ligier: Gitanes, Shell
Lotus: JPS
March: Beta, Ovoro
McLaren: Marlboro, Texaco
Penske: First National Bank
Shadow: UOP
Surtees:
Tyrrell: Elf
Wolf: Marlboro, Fina
Brabham: Martini, Fina
Ferrari: Fiat, Agip, Heuer
Fittipaldi: Copersucar
Ligier: Gitanes
Lotus: JPS, Valvoline
McLaren: Marlboro, Texaco
Renault : Elf
Shadow:
Surtees:
Tyrrell: First National, Elf
Wolf:
Arrows: Varig, Warsteiner, Fina
ATS: ATS, Shell
Brabham: Parmalat, Alfa Romeo
Ferrari: Fiat, Agip, Heuer
Fittipaldi: Copersucar
Ligier: Gitanes, Norev
Lotus: JPS, Valvoline, Olympus
McLaren: Marlboro, Texaco, Chesterfield (Lunger)
Renault: Elf, Tissot
Shadow: Tabatip, Villiger
Surtees:
Tyrrell: Elf, First National
Wolf: Castrol
Williams: Saudia, Albilad, Personal, Fruit of the Loom
Arrows: Warsteiner
ATS:
Brabham: Parmalat, Alfa Romeo
Ferrari: Fiat, Agip, Heuer
Fittipaldi: Skol
Ligier: Gitanes, Elf
Lotus: Martini, Essex, Tissot, Valvoline
McLaren: Marlboro, Castrol
Renault: Elf, Tissot
Shadow: Samson Shag
Tyrrell: Candy
Williams: Saudia, Albilad, TAG
Wolf: Olympus, Texaco
Alfa Romeo: Marlboro, Scaini
Arrows: Warsteiner
ATS: Arawak, Buler, ATS
Brabham: Parmalat
Ferrari: Agip, Longines, Fiat
Fittipaldi: Skol
Ligier: Gitanes, Elf
Lotus: Essex, Tissot, Valvoline
McLaren: Marlboro, Castrol
Osella: Denim, MS
Renault: Elf
Tyrrell: Candy
Williams: Leyland, TAG, Saudia, Albilad, Mobil
Alfa Romeo: Marlboro, Scaini, Motta
Arrows: Ragno, Beta, Penthouse
ATS: ATS, Abba
Brabham: Parmalat, Pemex
Ensign: Valvoline
Ferrari: FIAT, Agip, Olivetti, Longines
Ligier: Talbot, Gitanes
Lotus: Essex, Tissot
March: Rizla, Guinness
McLaren: Marlboro, Unipart
Osella: Denim
Renault: Elf, Longines
Tyrrell: Imola Ceramica
Toleman: Candy, SAIMA
Williams: TAG, Saudia, Leyland
Alfa Romeo: Marlboro
Arrows: Ragno
ATS: Copec, Viceroy, ATS
Brabham: Parmalat, Santal
Ferrari: Fiat, Agip, Longines
Ligier: Talbot, Gitanes
Lotus: JPS, Valvoline, Tissot
March: Rothmans
McLaren: Marlboro, Unipart
Osella: Denim, SAIMA, Pioneer
Renault: Elf, Europcar
Tyrrell: Candy
Williams: Saudia, TAG, Albilad, Austin Rover
Alfa Romeo: Marlboro, Nordica
ATS: ATS, Shell, Steinbock
Brabham: Parmalat, Santal, Fila
Ferrari: Agip, Longines, Fiat
Ligier: Gitanes, Elf, Cafe do Brasil
Lotus: JPS, Elf
McLaren: Marlboro, Unipart, Hercules, Saima
Osella: Kelemata, Beta, Carvico
Renault: Elf
Toleman: Candy, Magirus
Tyrrell: Benetton
Williams: Denim, TAG, Saudia, Albilad, ICI
Alfa Romeo: Benetton
Arrows: Barclay, Nordica
ATS: Marilena, ATS, Shell
Brabham: Parmalat, Santal, Castrol
Ferrari: Agip, Fiat, Marlboro, Longines
Ligier: Gitanes, Loto, Antar
Lotus: JPS, Elf
McLaren: Marlboro, TAG, SAIMA, Hercules
Osella: Kelemata, Carvico, Milde Sorte
RAM: Rizla, Newsweek, Skoal Bandit
Toleman: Segafredo, Sergio Tacchino, Magirus
Tyrrell: Maredo, Systime, De Longhi, Dow
Williams: Denim, Mobil, ICI, Saudia, TAG, Miti
Arrows: Barclay, De Longhi
Brabham: Olivetti, Pernod
Ferrari: Fiat, Agip, Marlboro, Longines
FORCE: Beatrice
Ligier: Gitanes, Loto, Antar, Candy
Lotus: JPS, Olympus, Elf
McLaren: Marlboro, Shell, SAIMA, TAG
Minardi: Simod, Gilmar, Resta
Osella: Kelemata
Tyrrell: Elf
Williams: Mobil ICI Saudia, Canon, Denim, Saudia, Austin Rover
Zakspeed: West
AGS: El Charro
Arrows: Barclay USF&G
Benetton: Benetton, Riello
Brabham: Olivetti, Emporio Armani
Ferrari: Agip, Marlboro, Fiat, Longines
FORCE: Beatrice, BP
Ligier: Gitanes, Loto
Lotus: JPS, De Longhi, Elf
McLaren: Marlboro, Shell, Boss, TAG/Heuer
Minardi: Simod, Resta
Osella: Landis & Gyr
Tyrrell: Courtaulds, Data General, Kelemata, Elf
Williams: Canon, Mobil, ICI, Denim, Honda, Calma
Zakspeed: West
AGS: El Charro
Arrows: USF&G, Camozzi
Benetton: Benetton, Riello, Mobil
Brabham: Olivetti, Iceberg, Ricard
Ferrari: Fiat, Marlboro, Agip, Digital
Larrousse: Hechter, Elkron, BP, Seine-Maritime
Ligier: Gitanes, Loto, Antar
Lotus: Camel, de Longhi, Elf, Honda
March: Leyton House, Cobra
McLaren: Marlboro, Shell, TAG/Heuer
Minardi: Simod, Lois, Reporter
Osella: Landis & Gyr
Tyrrell: Data General, Courtaulds
Williams: Mobil, Canon, ICI, Honda, Barclay, Calma
Zakspeed: West
AGS: Bouyges
Arrows: USF&G, Camozzi
Benetton: Benetton, Riello, Camel, Mobil, Gancia
Ferrari: Marlboro, Fiat, Agip, Longines
Larrousse: Elkron, Adia, BP, Hechter, Camel, Chrysler
Ligier: Gitanes, Loto
Lotus: Camel, Elf, Courtaulds, Epson, PIAA
March: Leyton House, Diavia, Cobra
McLaren: Marlboro, Shell, Honda, TAG/Heuer
Minardi: Lois, Cimarron
Osella: Stievani
Onyx: Moneytron, Marlboro, Capa
Rial: Tamoil, Marlboro
Scuderia Italia: Marlboro, Erg, Fin-Eco, Berlucchi, Nikols
Tyrrell: Courtaulds, Data General, Camel, Unipart
Williams: Canon, ICI, Barclay, Elf, Renault
Zakspeed: West, Castrol, Fondmetal, Yamaha, Sonax
AGS: Faure
Arrows: USF&G, Camozzi
Benetton: Benetton, Riello, Mobil, Sanyo, Gillette, 7Up
Brabham: Nippon Shinpan, Bioptron
Coloni: Himont
Ferrari: Agip, Enichem, Fiat, Marlboro
Larrousse: Camel, Adia, BP, Seine-Maritime, Chrysler
Leyton House: BP, Osama. Carglass
Ligier: Gitanes, Loto, Antar
Lotus: Camel, Epson, PIAA, Elf
McLaren: Marlboro, Shell, Honda, Boss, Courtaulds, TAG/Heuer
Minardi: SCM, Resta
Osella: Fondmetal
Scuderia Italia: Lusfina, Fin-Eco, Brooksfield, Agip, Marlboro, Cartasi
Tyrrell: XP, Camel
Williams: ICI, Canon, Elf, Renault, Barclay
AGS: Ted Lapidus
Arrows: Footwork, Camozzi, Elf, USF&G
Benetton: Autopolis, Riello, Sanyo, Mobil, Benetton
Brabham:
Coloni: Subaru
EuroBrun: LPR, JSK
Ferrari: Agip, Fiat, Marlboro
Fondmetal: Fondmetal, Spal, Sirena
Larrousse: Adia, BP, Espo, Geo Video, Toshiba, Viel & Cie, Unisys
Leyton House: Leyton House, BP, Autoglass, Amik, Diavia, Osama
Life Racing Engines: Agip
Ligier: Gitanes, Loto, Elf
Lotus: Camel, Chrysler
McLaren: Marlboro, Shell, Honda, Courtaulds, Boss, TAG Heuer
Minardi: SCM, Agip, Resta,
Monteverdi: Monteverdi Automuseum, Marlboro
Scuderia Italia: Lucchini, Agip, Cartasi, Marlboro, Estral, Berlucchi, Fin-Eco
Tyrrell: Epson, PIAA, Nippon Shinpan
Williams: Canon, Labatt's, Barclay, ICI, Renault, Elf
Arrows: Footwork, Shell, Blaupunkt, Porsche, Camozzi
Benetton: Sanyo, Autopolis, Camel, Mobil
Brabham: Autobacs, Misukoshi, Sumitomo Marine, BP, Yamazen, Yamaha
Coloni: Mateus, Galp
Ferrari: Fiat, Agip, Marlboro, Pioneer
Fondmetal: Fondmetal, Agip
Jordan: 7Up, Fuji, Shoei, BP, Osama, Ireland, Brooksfield
Larrousse: Toshiba, Unisys
Leyton House: Leyton House, Perdigao, BP
Ligier: Gitanes, Loto, Elf
Lotus: BP, Tamiya, Komatsu, Pepe Jeans, Lotus Cars
McLaren: Marlboro, Shell, Courtaulds, TAG/Heuer
Minardi: SCM, Resta, Agip
Modena Team: Victors, Fini, Central Park, Grana Padano, Leaseplan
Scuderia Italia: Marlboro, Lucchini, Agip, Lusfina
Tyrrell: Braun, PIAA, Calbee, Nippon Shinpan, Essilor, Shell, Courtaulds
Williams: Elf, Renault, Labatt's, Canon, Camel, Bull
Arrows: Footwork, BP, Toshiba
Benetton: Camel, Mobil, Sanyo, Mobil, Autopolis Usen 440
Brabham: Yamazen, Leaseplan
Ferrari: Pioneer, Fiat, Marlboro, Agip, FIAT
Fondmetal: Fondmetal, Sgommatutto, Foppapedretti
Jordan: Sasol, Barclay, Philips Car Stereo, Diavia, Ireland
Larrousse: Cabin, Central Park, Venturi, Chrysler
Ligier: Gitanes Blondes, Elf, Loto Sportif
Lotus: Hitachi, Tommy Hilfiger, Komatsu
March F1: BP, DeLonghi
McLaren: Marlboro, Shell, Honda, Courtaulds, Boss, TAG Heuer
Minardi: SCM, Agip, Resta, Mercatone Uno
Scuderia Italia: Marlboro, Lucchini, Lusfina, Spal, Camozzi, Agip
Tyrrell: Club Angle, Calbee, Elf
Williams: Canon, Elf, Labatt's, Camel, Bull
Arrows: Footwork, BP, Toshiba
Benetton: Camel, Elf Minol, Benetton, Technogym
Ferrari: Marlboro, Agip, Pioneer, Fiat
Jordan: Sasol, Arisco, Barclay, Osama, Unipart, Uliveto, Diavia
Larrousse: Central Park, Charro, Chrysler, Igol, Zanussi
Ligier: Gitanes Blondes, Elf, Pages Jaune, Zenith
Lotus: Castrol, Hitachi, Loctite, Tommy Hilfiger, Shionogi, Komatsu
McLaren: Marlboro, Shell, Courtaulds, Boss, TAG Heuer, Camozzi
Minardi: Valleverde, Beta, Cocif, Agip, Mercatone Uno
Sauber: Liqui Moly, Mercedes-Benz, Joop
Scuderia Italia: Chesterfield, Lucchini, Agip
Tyrrell: Cabin, Calbee, BP, Yamaha, Burago
Williams: Canon, Elf, Renault, Camel, Labatt's, Sega, Bull
Arrows: Tecnotest, Ruffles, Uliveto, Lee Cooper
Benetton: Mild Seven, Elf, Bitburger, Sanyo, Polti, Benetton
Ferrari: Agip, Marlboro, Pioneer, Fiat
Jordan: Sasol, Ireland, Osama, Astoria, Arisco, Diavia
Larrousse: Tourtel/Kronenbourg, Gauloises, Elf, Zanussi
Lotus: Loctite, Tommy Hilfiger, Mobil, Komatsu, Shionogi, Hitachi
Ligier: Gitanes Blondes, Elf, Loto
McLaren: Marlboro, Shell, Peugeot, Camozzi, Courtaulds, ABAC
Minardi Scuderia Italia: Lucchini, Beta, Cocif, Agip, Valleverde
Pacific: Ursus, Igol, Elf
Sauber: Broker, Mercedes-Benz, Castrol, Harvard
Simtek: MTV, Russell Athletic
Tyrrell: Mild Seven, BP, Clun Angle, Calbee, Fondmetal
Williams: Rothmans, Elf, Renault, Segafredo, Divella
Arrows:Unimat, Sasol
Benetton: Mild Seven, Bitburger, Elf, Renault
Ferrari: Agip, Marlboro, Pioneer, Fiat, Telecom Italia, Magneti Marelli
Forti Corse: Parmalat, Sadia, Kaiser, Marlboro, Assistalia
Jordan: Total, Peugeot, Beta, Polti, Uliveto
Ligier: Gitanes Blondes, Elf, Loto, Kickers
McLaren: Marlboro, Mercedes, Mobil, Courtaulds, Loctite, ABAC
Minardi Scuderia Italia: Lucchini Steel, Valleverde, Agip
Pacific: Ursus, Igol
Sauber: Red Bull
Simtek: MTV, Korean Air
Tyrrell: Nokia, Mild Seven, Club Angle, Yamaha, Fondmetal
Williams: Rothmans, Elf, Renault, Sanyo, Segafredo, Black Tower
Arrows: Philips, Power Horse, Hype, Castrol, Parmalat
Benetton: Mild Seven, Benetton, Elf, Kingfisher, APE, Fondmetal
Ferrari: Shell, Marlboro, Pioneer, Asprey, Telecom Italia, FIAT
Forti: Roces, TAT, Shannon
Jordan: Benson & Hedges, Total, Peugeot, Uliveto
Ligier: Gauloises Blondes, Parmalat, Power Horse, Arisco
McLaren: Marlboro, Mercedes, Mobil, Boss, Loctite, Camozzi
Minardi: Doimo, Valleverde, Imperio, Cocif, Clearly Canadian
Sauber: Red Bull, Petronas, Ford
Tyrrell: Mild Seven, Korean Air, Fondmetal
Williams: Rothmans, Elf, Renault, Sanyo, Sonax
Arrows: Danka, Power Horse, Zepter, Parmalat, Yamaha
Benetton: Mild Seven, Akai, Agip, Kickers, Renault, A1, Gillette, PI.SA
Ferrari: Marlboro, Shell, Asprey, Telecom Italia, Pioneer
Jordan: Benson & Hedges, Total, Hewlett Packard
McLaren: West, Mercedes-Benz, Mobil, Computer Associates, Camozzi, Loctite, SAP
Minardi: Doimo, Mild Seven, Valleverde
Prost: Gauloises, Bic, Alcatel, Canal Plus, Giordana, LVS
Sauber: Petronas, Red Bull
Stewart: Hong Kong & Shanghai Bank, Texaco, Sanyo, Visit Malaysia
Tyrrell: PIAA, ICL, Epson, NRG, Nakajima
Williams: Rothmans, Castrol, Renault, Hype, Sonax, Falke, Auto Moto und Sport
Lola: Mastercard, Pennzoil
Arrows: Danka, Zepter, Parmalat
Benetton: Mild Seven, FedEx, Korean Air, Akai., Agip
Ferrari: Marlboro, Shell, Asprey, Telecom Italia, General Electric
Jordan: Benson & Hedges, Mastercard, Repsol, S Oliver, GdZ
McLaren: West, Mercedes-Benz, Mobil, Computer Associates, Loctite, Camozzi
Minardi: Fondmetal, Doimo, Roces, Visa, Avex
Prost: Gauloises, Canal Plus, Alcatel, PlayStation, Total, Bic, Agfa, Sodexho
Sauber: Red Bull, Petronas
Stewart: Hong Kong & Shanghai Bank, Ford, Texaco, MCI, Lear Corporation
Tyrrell: PIAA, Safra, YKK, Brother, Morse, Lycra
Williams: Winfield, Veltins, Castrol, Sonax, Universal Studios, Falke, Auto Moto und Sport
Arrows: Repsol, PIAA, Zepter, T-Minus
Benetton: Mild Seven, Benetton (Playlife), Korean Air, D2, Agip
British American Racing: Lucky Strike, 555, Teleglobe, Excel
Ferrari: Marlboro, Shell, FIAT, FedEx, Tic Tac (Ferrero), Telecom Italia, General Electric
Jordan: Benson & Hedges, Mastercard, Pearl Assurance, Intercond
McLaren: West, Mercedes-Benz, Mobil, Computer Associates, Loctite, Schuco, Warsteiner
Minardi: Telefonica, Fondmetal, Doimo, Roces, Frezza
Prost: Gauloises, Canal Plus, Alcatel, PlayStation, Total, Bic, Agfa, Sodexho
Sauber: Red Bull, Petronas, Parmalat
Stewart: Hong Kong & Shanghai Bank, Ford, MCI Worldcom, Lear Corporation, Visteon, Texaco
Williams: Winfield, Veltins, Castrol, Nortel Networks, Brother, Universal Studios, Petrobras, Sonax, Auto Moto und Sport