OCTOBER 7, 2007
Johnnie not walking
Johnnie Walker has announced that it is extending its sponsorship of McLaren until 2012 in an announcement that has clearly been timed to send a message to the F1 world that the company is standing squarely behind the team. The branding will on the car will increase.
Ben Anderson, Marketing Director, Johnnie Walker outlined that "Diageo and Vodafone McLaren Mercedes have agreed the terms of an extended sponsorship of the team by Johnnie Walker. The final agreement is expected to be concluded in the next few days. Over its first two years, the partnership has been a powerful platform to drive brand equity and deliver Diageo's responsible drinking messages and the extended sponsorship clearly demonstrates Diageo's resulting confidence in the Vodafone McLaren Mercedes team as Partners for the future."