SEPTEMBER 6, 2023

Alpha Tauri to become Hugo Boss?

Alpha Tauri's renaming to Hugo Boss looks set to go ahead.

A website reported a month ago that Red Bull's second team is likely to be known as 'Hugo Boss Bulls Racing' from next year.

Indeed, while 'Boss' branding is currently on the Aston Martin, the German luxury fashion house is pulling out of Formula E completely, Sport1 reports.

The website quoted new Hugo Boss CEO Daniel Grieder as saying: Hugo Boss is realigning its existing commitments in sport and we will only concentrate on Formula 1 in the future.
(GMM)