MARCH 17, 2011
Shell sponsors Belgian GP
Shell has announced that it will become the official title sponsor of the Belgian GP, in addition to it's major sponsorship of the Ferrari team.
Royal Dutch Shell plc has concluded a multi-year deal with Bernie Ecclestone's Formula One Group to sponsor the race, as well as continuing with trackside advertising and branding at selected races.
John Bullock, Executive Vice President, Shell Retail, said, "The Formula 1 Shell Belgian Grand Prix is a cornerstone of the Formula One World Championship calendar. Similarly, Shell has been a leading innovator throughout the history of the sport. The title sponsorship will align our values in a sport recognised as the pinnacle of motor racing and demonstrate Shell's innovation to a growing global following of motorists."
Richard Bracewell, Shell Global Sponsorships Manager, said, "The 2011 Formula 1 Shell Belgian Grand Prix is a great way to augment our technical partnership with Scuderia Ferrari. The extreme and controlled testing ground provided by Scuderia Ferrari allows us to constantly develop our fuels and lubricants. Spa is one of the most demanding races on the calendar for teams and drivers alike, making it the perfect place to demonstrate Shell's premium products."
Bernie Ecclestone said "Shell was amongst the first to recognise Formula One as a powerful platform which has been successful for Shell for 60 years. By becoming the title sponsor of the 2011 Formula 1 Shell Belgian Grand Prix, Shell continues to prove its commitment to the sport and play a key role in its enduring success. We recognise the valuable contribution made by Shell over many years and are delighted to provide an environment for this global brand to develop its commercial products."