OCTOBER 6, 2005

A Honda dream team?

Honda has yet to come up with an official name for the rebranded BAR and while Honda Racing or something similar would be the obvious choice, there is a possibility that the company may go for something a little more exotic, and given Honda's history, one should not rule out some kind of reference to the word Dream.

Honda has yet to come up with an official name for the rebranded BAR and while Honda Racing or something similar would be the obvious choice, there is a possibility that the company may go for something a little more exotic, and given Honda's history, one should not rule out some kind of reference to the word Dream.

Since the beginning of Honda, racing has been more than a platform for marketing or for a place to do its research and development. To Honda, racing is the very soul of the company. As early as 1951 the company launched the Dream motorcycle, the machine which really put the firm on the map. Nowadays, too, the Honda dream lives on in the Formula Dream championship in Japan.

There is already a Honda Dream Racing in motorcycles in Japan but we would not be surprised if there was some reference in the F1 team.