JUNE 11, 2004

Samsung thinking again about F1

The Korean conglomerate Samsung has been looking closely at Formula 1 in the last few months but it seems that the company has decided that it does not want to embark on a high-profile sponsorship in the sport and will use other forms of publicity between its involvement in the Olympic Games of 2004 and 2008.

The Korean conglomerate Samsung has been looking closely at Formula 1 in the last few months but it seems that the company has decided that it does not want to embark on a high-profile sponsorship in the sport and will use other forms of publicity between its involvement in the Olympic Games of 2004 and 2008. Samsung had been in discussion with a number of different advertising agencies and F1 teams about its plans in F1 but we hear that things have become increasingly complicated as a result.