AUGUST 17, 2002
Red Bull and Jaguar
Dietrich Mateschitz, the boss of Red Bull was present at the Hungarian Grand Prix and spent a considerable amount of time with Formula 1 boss Bernie Ecclestone and with Jaguar Racing boss Niki Lauda.
Red Bull's marketing goals is to make a big impact in the United States of America and the original goal was to try to land a factory engine supply with an American manufacturer. Jaguar, one need not be reminded, is owned by the Ford Motor Company and while a deal with Jaguar might not be exactly the deal that Mateschitz wanted it is a certainly a better option than some of the others available.