APRIL 3, 2002
NASCAR to try pay-TV
Although pay-per-view television coverage of Formula 1 has not been a resounding success, the NASCAR organization in the United States is reported to be considering launching its own multi-channel pay-per-view television package.
This works out at just over $5 a race.
The Formula 1 coverage which recently started on Britain's Sky Television is costing $285 for 17 races, which is the equivalent of nearly $17 - more than three times the price of the planned NASCAR coverage.
It will be interesting to see if NASCAR is successful with the new service as it could show F1 the way to make some money out of pay-TV - by being a little less greedy.