OCTOBER 11, 2000
NASCAR goes into partnership with AOL
BERNIE ECCLESTONE has been working on putting Formula 1 on the World Wide Web for some time but says that he does not see the need to hurry things along.
It is worth noting, however, that NASCAR has just done a deal with America Online to cross-promote one another's activities. AOL will get trackside promotion at NASCAR events, the sanctioning body organises over 2000 events a year in the United States, including the Winston Cup. In exchange for this NASCAR will feature on AOL internet sites. The deal makes a lot of sense to both parties.