FEBRUARY 19, 2016
McLaren announces Richard Mille sponsorship
McLaren-Honda revealed a new ten-year sponsor deal with Swiss watchmaker Richard Mille.
Ron Dennis, McLaren Chairman and CEO said, "I™ve watched with quiet admiration as Richard and his team have built up the Richard Mille brand over the past 15 years. To have established himself at the vanguard of the watchmaking world in such a short space of time is an incredible achievement, and a testament to his vision and determination."
"For him to commit Richard Mille to a 10-year partnership with McLaren underlines our shared belief in the value of long-term agreements, and the benefits that can be derived from growing and developing together."
Richard Mille said, "For me, the association with McLaren is so striking, because I still vividly remember, back in 1981, when McLaren was the first constructor to introduce an all-carbonfibre monocoque to Formula 1. It was a technology that would revolutionise the sport - and still does to this day. Years later, I was able to adopt the same technical solution - a carbonfibre structure “ for the baseplates of our watch movements and cases."
"I feel strongly that the Maison Richard Mille embodies the very essence of motorsport: we™re dedicated to the ultimate mechanical challenge, and we™re inspired by the concepts and materials used in Formula 1. For everyone at Richard Mille, this will be a thrilling partnership."