FEBRUARY 12, 2001
Foster's and Minardi?
The company has long been a supporter of Grand Prix racing and in recent years has acquired official supplier status in F1. It is a regular trackside advertiser but has so far avoided any direct sponsorship of a team. However the takeover of Minardi by Australian businessman Paul Stoddart, who needs to find a title sponsor for the team, would seem to be a big opportunity for the beer company as buying space on Minardi is going to be cheap at the moment.
With the focus at Foster's on international sales, an F1 program may be seen as a good idea. It may just be a coincidence that Foster's man in F1, Ian Jickell, was recently spotted visiting the European headquarters at Ledbury...