JANUARY 15, 2009
Toyota renews Panasonic and signs a new sponsor
Toyota Motorsport GmbH has announced a new three-year deal with its title sponsor Panasonic and at the same time has revealed a significant new partnership with the European subsidiary of the American real estate company RE/MAX. The company is active in US racing as the sponsor of the ARCA RE/MAX Series, which is a feeder for the NASCAR championships. RE/MAX Europe is active in 38 European countries.
The contract designates RE/MAX Europe the "Official Real Estate Services Supplier" of the team and the RE/MAX logo will appear on the overalls of all Panasonic Toyota Racing drivers, the pit crew helmets, pit gantry and other team branding platforms.
"I am very pleased to welcome RE/MAX Europe to our team as an Official Supplier," says Tadashi Yamashina, chairman of Toyota Motorsport. "It is an honour to have the support of a brand of the calibre of RE/MAX Europe and we will work hard to succeed on and off the track with them. Everyone knows the global economic situation so it is particularly encouraging at this time to be adding another prominent partner to our growing portfolio."