MARCH 14, 2012
Microsoft deal for Lotus
The Lotus F1 Team has announced a three-year partnership with Microsoft.
The deal begins with immediate effect, the livery to be unveiled on both the team's E20 chassis and drivers' overalls at the Melbourne F1 season-opener this coming weekend.
Microsoft Dynamics solutions, which are designed to enable organisations to be more agile and globally competitive in today's business environment, will also be implemented at the team's Enstone, England, base.
Lotus F1 CEO Patrick Louis said: "Lotus F1 Team is extremely proud to have attracted Microsoft Dynamics as a business and sponsorship partner.
"We are entering an exciting phase in the development of our business model as we move from our recent change management period. Microsoft Dynamics will be a crucial enabler for our objectives."
Microsoft Dynamics' Hal Howard added: "In a business where every thousandth of a second matters, Microsoft is revved up about working with the Lotus F1 team to help drive efficiencies into their operations and make those seconds count."