MAY 12, 2009
Lewis versus Steve McQueen
As the F1 world heads for another political showdown, it is encouraging to report that elsewhere in the sport, people are looking for ways to build for the future. One clever viral marketing idea has been launched by TAG Heuer, which is promoting a duel between Lewis Hamilton's McLaren and Steve McQueen's Gulf Porsche 917K sports car from the 1960s movie "Le Mans".
You can watch the video by clicking this link: Lewis Hamilton vs Steve McQueen who will win?