JANUARY 22, 2008
ING to be sponsor of Hungarian GP
Renault sponsor ING is to be the title sponsor of the Hungarian GP. The company will have extensive track side advertising in addition to the title sponsorship deal. It will be ING's third race sponsorship deal. The race was run without a title sponsor last year after Hungary finally ended its relationship with Marlboro at the end of 2006.
Central and Eastern Europe is a vital market for ING and as Hungary is the only Grand Prix in the region it was considered important for ING strategy to increase exposure of the brand in these markets.
There is speculation that ING could also be involved in the revival of the United States GP at Indianapolis in 2009.