NOVEMBER 27, 2007
Formula One turns to Kitbag
Formula One Administration Ltd has signed a multi-year deal for Kitbag Ltd to operate the Formula One merchandising operation at Formula1.com. The company will launch a new Formula One Store in the spring of 2008, hoping that Kitbag's e-commerce experience will enable it to sell more of the official products of the sport. Kitbag is a subsidiary of Findel plc, a leading general merchandise supplier to the home, education and healthcare sectors. The company offers a diverse range of products for the consumer.