F1 struggles hurt Ferrari brand power?
Honda F1 website
Honda website

FEBRUARY 17, 2015

F1 struggles hurt Ferrari brand power?

On-track struggles in formula one have hurt fabled Ferrari's brand power, according to a study by asset valuation company Brand Finance.

Last year, Ferrari retained its post as the most powerful brand in the world, but a newly-published list shows that toy company Lego has made an overtaking move.

"Ferrari has been slipping since the end of the Schumacher era but it's really fallen as the F1 team has done badly" in 2014, said branding expert Robert Haigh, according to the Telegraph.

"They've also ended their cap on the amount of cars they produce so people don't see it as being so exclusive anymore," he added.

(GMM)

Other stories for FEBRUARY 17, 2015

FIA STUDY SHOWS F1 COSTS COULD BE HALVED

FERRARI REVEALS VISION OF F1 FUTURE

F1 COMMISSION TO CONSIDER FUTURE ON TUESDAY

VETTEL LIKE COPY OF SCHUMACHER SAYS ARRIVABENE

MERCEDES TO DECIDE TOKEN STRATEGY BEFORE MELBOURNE

MCLAREN STILL STRUGGLING TO RUN 2015 CAR?

F1 SHOULD RESPECT ALONSO'S FERRARI EXIT SAYS CAMPOS

MANOR PAYS 2015 FEE, FIA LEAVES DOOR OPEN

RICCIARDO ADMITS FERRARI LOOKING STRONG

F1 APPEAL HAS DIMINISHED SAYS FRIESACHER

F1 STRUGGLES HURT FERRARI BRAND POWER?