JULY 24, 2002

TV expert predicts more falling ratings for F1

Karen Earl Limited, predicts that Formula 1's TV ratings in Britain will drop.

TOM CROW, a director of the sponsorship consultancy Karen Earl Limited, predicts that Formula 1's TV ratings in Britain will drop by 20% for the rest of the Formula 1 season because Michael Schumacher has already wrapped up the World Championship.

Schumacher's victory in France was watched by 3.5m Britons while the British Open golf from Muirfield attracted an audience of 4.4m.