DECEMBER 27, 2000
There's a market out there!
FORMULA 1 bosses have never much cared about the demographics of the average Formula 1 race fan but it is something which will be taken into account in the years ahead as the sport grows.
Formula 1 has a healthy female audience but the percentage of male viewers remains between 65 and 75% depending on the country. It is worth noting a recent MORI poll survey which revealed that a total of 34% of women reckon that they get more enjoyment out of their cars than out of their sex lives. Potential racing fans?