JULY 15, 2002
Red Bull and A1 Ring
Red Bull is a company which has money to spend and the motor racing world fits in nicely with the company's advertising philosophy of supporting participants in dangerous and extreme sports.
The latest rumors surrounding the Austrian drinks firm is that it is going to buy into the A1 Ring, Austria's F1 venue. The logic behind such a move would be to create an F1 driving school to which Red Bull-drinking fans could go to learn to drive F1 cars. This would fit in neatly with the company's marketing and provide teams with a market for all chassis. Arrows has already sold several of its old cars to ORECA to run a similar school at Paul Ricard.