MAY 8, 2008

New faces for a new world

There have been a number of new recruits in recent weeks at Honda Racing F1 with some interesting appointments in the marketing department.

There have been a number of new recruits in recent weeks at Honda Racing F1 with some interesting appointments in the marketing department.

The team has appointed a new head of branding in Bastien Hibon, who was formerly the creative director of the environmental agency Friends of the Earth. The team has also taken on Dominic Warne, formerly a marketing consultant at Brand Learning, who will run the earthdreams campaign while Richard Berry has been appointed head of sponsorship.