SEPTEMBER 22, 2005

Fosters leaving F1?

The Australian beer brand Fosters is reported to be planning to wind down its motor sport activities.

Giancarlo Fisichella, Australian GP 2005
© The Cahier Archive

The Australian beer brand Fosters is reported to be planning to wind down its motor sport activities, saying that the sport no longer fits with the firm's marketing strategies. Fosters has long been a race sponsor, notably at the Australian and British Grands Prix but it has also enjoyed the pouring rights at F1 circuits around the world. It remains to be seen whether these will be axed.