APRIL 23, 2004

Ferrari goes into publishing

The Ferrari team has published its first official "inside story" under the title "Formula Ferrari", a book which covers the team's activities in the last 13 years, from the appointment of Luca di Montezemolo as chairman until the end of the 2003 season.

The Ferrari team has published its first official inside story under the title Formula Ferrari, a book which covers the team's activities in the last 13 years, from the appointment of Luca di Montezemolo as chairman until the end of the 2003 season. The new book - which is clearly part of Ferrari's brand-building strategy has been written for the team by Umberto Zapelloni, a journalist with the Italian sporting daily Corriere della Sera and will be published by Hodder & Stoughton in a total of 10 languages. Designed for the mass market, the book will be priced at around $30.