NOVEMBER 20, 2002
Changes at Formula One Television
Formula One Television, Bernie Ecclestone's digital pay-per-view television service has not been a success for the TV companies which bought into the scheme. They have all made losses on the deal and several have gone out of business.
The idea of the same team producing the feed from each race (complete with all the technology, in-car cameras and access to teams and drivers) is a good one and will mean that the free-to-air television show will be greatly enhanced. In theory at least this should lead to a situation in which TV stationss and their advertisers are willing to pay more money for the show than is currently the case so the additional income from free-to-air deals should replace some of the income which will be lost from the end of pay-per-view TV. It is anticipated that there will be no problems at the first few races in 2003 as there are either no host broadcaster designated or the TV companies in question are willing to do deals.