MARCH 25, 2017
Lauda hails pink F1 sponsor publicity coup
Niki Lauda has hailed the publicity coup pulled off by Force India and its new major sponsor.
It is believed Austrian water company BWT paid $20 million to have the Silverstone based team paint its 2017 cars and the drivers' helmets pink.
"I don't feel good in pink," admitted 20-year-old team driver Esteban Ocon, "but I like the car."
It was a diplomatic response, and more politically correct than comments made now by F1 legend Lauda.
"For the first time my daughter Mia really likes a car, because the car reminds her of princess Lillifi.
"It could also be used as the safety car in the rainbow parade," the Mercedes team chairman joked to Austrian radio ORF, apparently referring to a gay mardi gras.
"Now we should move the discussion to a more politically correct subject," Lauda added.
But he concluded: "This company (BWT) knows what it's doing, because we are all adding to the advertising effect."
Finally, when asked if McLaren would paint its cars pink for a sponsor, executive Zak Brown was quoted by Germany's Sport.de: "Not for the money I hear they paid."
|Print News Story|
SATURDAY PRESS CONFERENCE
SATURDAY TEAM QUOTES
WEHRLEIN SURE OF SAUBER RETURN IN CHINA
HONDA ENGINE REBUILD TO TAKE TWO MONTHS
JOS VERSTAPPEN FEARS FOR VANDOORNE CAREER
ALONSO RULES OUT QUITTING AMID HONDA CRISIS
PRACTICE 3 REPORT - ONLY THIRD BEST
PRACTICE 3 RESULTS
BRAWN READY TO FIGHT AS PECKING ORDER UNFURLS
MERCEDES REMOVES TRICK SUSPENSION VOLUNTARILY
MCLAREN CAN WIN WITHOUT HONDA SAYS COULTHARD
ECCLESTONE HOPES FOR STRONG FERRARI IN AUSTRALIA
LAUDA HAILS PINK F1 SPONSOR PUBLICITY COUP
GIOVINAZZI TAKING OVER WEHRLEIN SEAT FOR MELBOURNE