JULY 10, 2014
Hockenheim ticket discount offer backfires
A marketing gimmick has backfired ahead of next weekend's German grand prix.
Germany's Auto Motor und Sport said a EUR 11 ticket discount was being offered for every goal scored by the national team in its world cup semi-final against Brazil.
'Die Mannschaft' then stunned the world by humiliating Brazil with a staggering final score of 7:1. It means a EUR 77 discount per ticket in the six highest categories for the German grand prix.
"The inventor of the campaign probably had not imagined such a result," said Auto Motor und Sport correspondent Michael Schmidt.
|Print News Story|
CVC'S MACKENZIE BACKS ECCLESTONE IN COURT
VETTEL NOT SURE RED BULL CAN CATCH MERCEDES FOR 2015
RAMIREZ SLAMS PEREZ FOR WRONG ATTITUDE
SAINZ DEBUT AT HOCKENHEIM POSSIBLE?
FERRARI SEAT NOT THE PLAN FOR 2015 SAYS BIANCHI
DOMINANT MERCEDES TO LOSE EXTREME FRIC ADVANTAGE
MERCEDES HAS DUTY TO LET DRIVERS RACE SAYS PATRICK HEAD
HOCKENHEIM TICKET DISCOUNT OFFER BACKFIRES