Now there's an idea

There is much to learned from the promotion of motor racing in the United States and the Formula 1 world might be wise to look at the latest idea that has come to light.

Dale Earnhardt Jr, the biggest star in the NASCAR Sprint Cup, has his own radio show on XM Sports Nation Channel 144. The programme, known as "Dale Jr Unrestricted" is popular with NASCAR fans across the US. This week Dale is scheduled to interview Danica Patrick, the biggest star in the Indy Racing League. The interview will bring NASCAR fans to IRL, and IRL fans to NASCAR.

Brilliant.

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