MSA launches Go Motorsport

The Motor Sports Association in Britain has launched a nationwide marketing campaign to attract new people to motor sport. Backed by initial funding of $500,000 from the Motor Sports Association, Go Motorsport follows in the footsteps of Let's Go Karting (a nationwide programme to give youngsters a taste of karting), free first-time competition licences for the under-16s, continued investment in the successful Volunteers in Motorsport programme and the on-going commitment to the development of the UK's Elite talent through the MSA British Race and Rally Elite schemes.

"We know that motor sport has a number of barriers to entry; some real, some perceived," said Alan Gow of the MSA. "This campaign is going to break down some of these barriers and show people that it can be very simple to get involved and needn't necessarily cost a fortune. We will provide all the information to point them in the right direction and ensure that their interest is followed up. The impact of this campaign should be felt throughout the sport. By increasing the base of the pyramid, in terms of the number of people involved in grass roots motorsport, so our representation at Elite level and on the world stage will inevitably become stronger. And, as we have seen with Lewis Hamilton in the past year, international success delivers media coverage which gets more people interested, and so the virtuous circle continues."

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