Honda website
Honda website

NOVEMBER 27, 2007

Motorsport Business Forum to launch Bahrain event

The Motor Sport Business Forum is to host a Middle Eastern version of the event in Bahrain between April 1-2, the days leading up to the Bahrain GP. This will be the first year of a five-year deal. The conference will provide exhibition facilities in addition to the conference. It will be held at the Bahrain International Circuit in a state-of-the-art building designed by Herman Tilke in a setting and atmosphere that creates the perfect backdrop for enthusiastic discussion and the development of innovative opportunities in motor sport.

"Hosting the event in Bahrain is a significant step forward for the Forum and one we are very excited about," said founder Simon Berger. "Motor sport provides a unique platform for businesses to build and leverage their products and as the sport continues to grow globally reaching new markets so do the opportunities for companies to get involved. This is especially relevant to the Middle East where motor sport is gaining more attention and rapidly growing in popularity year on year. Focus is being placed on the sport in the region because businesses are very aware of its global impact and commercial opportunities."

Bahrain is keen to become the home of motor sport in the Middle East.