Toro Rosso looks for Asian cash

Total Sports Asia has been appointed the official sponsorship agent in Asia and the Middle East for Scuderia Toro Rosso. TSA has six offices in the region and hopes to be able to bring in substantial sponsorship.

TSA is an independent sports marketing company based in Kuala Lumpur. It owns the rights to events such as the Kuala Lumpur International Marathon and Asia’s most prestigious badminton tournament, known as the Asia Cup. It also represents the World Wrestling Federation in Asia, ESPN, HBO Boxing and the ISC, which runs the FIA World Rally Championship.

Toro Rosso is looking for money because team co-owner Dietrich Mateschitz does not want to go on paying all the bills.

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