FEBRUARY 26, 2007
Honda becomes a charitable institution
Honda Racing F1 is not only going green but iss also inviting organisations and people to make a donation to an environmental charity and thus appear on the F1 car. The aim of the programme is to raise awareness of the problems of global warming and encourage people to do more about it. Under the concept of "our car is your car", each donor will buy a tiny individual pixel which will help build the image of planet earth on the car. Each name will be visible on the website when you make the pledge or under a microscope on the car. Donations can be made via the website www.myearthdream.com. The new programme is believed to be an idea that comes from Honda's involvement with Simon Fuller's 19 Entertainment.
"We hope that in raising awareness and highlighting the issues we will encourage members of the public to come together and help take on the challenge of climate change," said the team's chief executive Nick Fry.
Thus far Universal Music and Gatorade have signed up and other companies that will be involved include IBM, Fila, Instron, Showa Denko, TUV and GF Agie Charmilles.
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