FEBRUARY 20, 2007
Another idea that did not happen in F1
Formula 1 knows how to make money but there is not much obvious creative thinking going on at at the centre of the sport as NASCAR continues to push the envelope and look for new ways to sell itself to new fans. The latest idea is to create a series of romantic novels based around NASCAR. There are to be 16 paperbacks, published by Harlequin which will not only feature NASCAR settings but also offer real life characters as part of the promotion. The move is designed to increase the number of young female fans interested in the sport.
It is a deal that makes sense.
Shame F1 did not think of it.
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