JANUARY 18, 2007

Randstad ups the game

The employment company Randstad has expanded its involvement in Formula 1 with a three-year sponsorship deal with the AT&T Williams team. The company had a successful time with Williams last year and decided to expand its activities to include on-car branding. The aim of the programme is to build up the brand, which is one of the biggest employment firms in the world but remains little known. The company places around 300,000 people every day through its 2637 branches and is active in 12 of the 17 countries visited by F1. The company is listed on the Euronext exchange in Amsterdam.