NOVEMBER 23, 2006
Philips ups its support for Williams
The Dutch multinational Philips has announced an agreement to increase it sponsorship for the Williams team in 2007. The company had a trial year in 2006 and enjoyed a 15% increase in its sales of shaving equipment.
Philips will increase its use of logo and team imagery, and endorsement rights via both team drivers, Nico Rosberg and Alex Wurz.
The sponsorship is a sign of F1's value in the sponsorship markets, Philips having decided to switch to F1 after spending a great deal on the 2006 soccer World Cup.
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