Honda F1 website

SEPTEMBER 24, 2006

TV deal going down?

There are whispers in F1 circles that a big deal is being discussed that could result in Formula 1 TV rights for several countries to be bundled together for a single broadcaster. This will work when there is a single language group involved and there is speculation that the language involved is Spanish and that would suggest that a deal involving Latin American countries, other than Brazil. A similar deal was tried some years ago by Telefonica.

Such a deal makes sense as TV companies can make better profits by using economies of scale and by attracting bigger advertising deals.