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Silverstone takes a gamble

Silverstone has announced that it will gives fans $95 back if they buy an adult grandstand seat before the end of September and Jenson button wins the race in July next year. Grandstand tickets range from $625 to $264 and are valid for all three days of the meeting and can be transferred from person to person so that family and friends can share the tickets on different days. The circuit seems to have done the sums and concluded that the offer will bring in more people to fill the grandstands and that this will make more money than previous ticket prices. A Button victory may reduce profit a little but the track will get more money up front and so will be able to offset this with interest. It is nonetheless an interesting idea and one that will appeal to the fans.