Williams signs with Philips

Williams has announced a new sponsors deal with the Dutch consumer electronics firm Philips, to promote Philips shavers. The deal offers Philips marketing opportunities specifically designed to drive sales and position Philips shavers as the premier male shaver brand to the Formula 1 audience. Philips will produce Williams-branded shavers or release in 2006.

It will be interesting to see whether Williams is able to pull the giant Philips business into F1 in the years ahead. The firm has been circling the sport for many years but in recent times has not made a major commitment.

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