NOVEMBER 23, 2005
Coca-Cola and F1 - forget it!
The Coca-Cola Company has signed to be a partner of the international soccer federation FIFA until the year 2022. The deal, which starts in 2007, will cover all FIFA competitions, including the next four World Cups. The company also joins Adidas, Hyundai and Sony as FIFA's top tier sponsors for the 2007-2014 period. Two slots remain open with companies in negotiation.
Coca-Cola has been involved in soccer since 1950 and has been a World Cup sponsor since 1978.
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