Ferrari brand brings in $700m

Michael Schumacher, Chinese GP 2005

Michael Schumacher, Chinese GP 2005 

 © The Cahier Archive

Ferrari's head of brand development and partnerships Giulio Zambeletti has revealed at the F1 Sponsorship Forum that Ferrari's income from merchandising and licensing deals, including the new Ferrari shops around the world is now worth $700m a year to the Italian car company in terms of revenues. Zambeletti said that racing is "absolutely mandatory for the brand and the product" but says that the company is planning a chain of 50 stores around the world, despite the dangers that exist in diluting the company brand. Zambeletti would not go into further detail but estimates of Ferrari's income from merchandising are around $70m, which is about five times that of any of the other F1 teams.

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