MF1 Racing is born

 

 

The Midland Group has announced that it will enter the Formula 1 World Championship under the name of MF1 Racing. This is an unexpected change of branding as it was thought that Midland wanted to use Formula 1 to spread its name around the world. MF1 is not going to do that, unless Midland has plans to create a product under that name, which does not seem very likely. When he launched the team a year ago Midland boss Alex Shnaider said that "for a global business conglomerate the search for a global communication platform is natural" which makes the decision to use an unrelated brand all the more confusing.

The team has also unveiled its new livery, a combination of white, silver grey and red, which has been chosen to differentiate the team from others in the F1 field.

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