Formula 1 Sponsorship Forum gains Momentum

John Armstrong, the UK's CEO of Momentum, one of the world's biggest sponsorship agencies, will deliver the keynote address on the second day of the forthcoming Formula 1 Sponsorship Forum in Monte Carlo. Momentum, which is part of McCann Worldgroup, has 72 offices in 49 countries around the world and its clients include some of the biggest names involved in sports sponsorship. Armstrong will talk about how Formula 1 teams can make themselves more appealing to global brands, something which is especially relevant at a time when brands are losing faith in traditional advertising, notably TV, and looking at sponsorship as a more effective way to build affinity with their consumers.

The conference is attracting some of the biggest names in global sponsorship with delegates from Allianz, AMD, British American Tobacco, BMW, Credit Suisse, Diageo, Emirates, Foster's, Panasonic, Petronas, SAP, Ford, Siemens, Sony, Toyota Motor Corporation and Vodafone amongst others.

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