McLaren confirms Hilton sponsorship

McLaren has confirmed a sponsorship deal with Hilton International, the hotel company. The sponsorship is aimed at drawing attention to the Hilton brand amongst the new generation of young and affluent international travellers, who watch F1.

Hilton International is an operating division of the UK-based Hilton Group plc and owns the rights to the Hilton brand throughout the world, with the exception of the United States. Hilton International operates 403 hotels under the Hilton and Scandic brands.

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