Honda website
Honda website

AUGUST 19, 2005

Zetsche to head Mercedes

Dieter Zetsche, the new boss of DaimlerChrysler, will also take charge of the Mercedes car division and thus will be the man overseeing the Formula 1 programme. This is good news for F1 as Zetsche is keen to use sport to promote the company's products. The move is a temporary one while the company considers who is best suited to run the firm in the longer-term.