Jaguar looks for a new image

After flopping badly in the marketplace and in Formula 1, Jaguar Cars is looking for a completely new image and has just named Euro RSCG Worldwide division of the French Havas group, as its global creative agency. The Jaguar account had been held for the last four years by Young & Rubicam, part of the WPP Group. It is estimated that the deal is worth more than $100 million. The decision comes after four months of competition between six advertising agencies.

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