BAR aims at Chinese market

BAR-Honda, Chinese GP 2004

BAR-Honda, Chinese GP 2004 

 © The Cahier Archive

The British American Racing team exists to publicize the activities of its parent British American Tobacco and it is logical that in the world's biggest cigarette market they company should want to concentrate on its most important brand. The rules of Formula 1 do not allow for complete changes of livery but this does not mean that the team, the drivers and the third car cannot be run with a different colour scheme and so this weekend in Shanghai, the team will be in blue and yellow. Anthony Davidson's car will be in 555 livery but the cars of Jenson Button and Takuma Sato will remain as normal apart from the replacement of the team's usual Lucky Strike logo on the engine cover with 555 branding. Several other teams are making branding changes, with Chinese characters rather than the normal western logos.

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