JUNE 11, 2004
Samsung thinking again about F1
The Korean conglomerate Samsung has been looking closely at Formula 1 in the last few months but it seems that the company has decided that it does not want to embark on a high-profile sponsorship in the sport and will use other forms of publicity between its involvement in the Olympic Games of 2004 and 2008. Samsung had been in discussion with a number of different advertising agencies and F1 teams about its plans in F1 but we hear that things have become increasingly complicated as a result.
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