APRIL 23, 2004

Ferrari goes into publishing

The Ferrari team has published its first official "inside story" under the title "Formula Ferrari", a book which covers the team's activities in the last 13 years, from the appointment of Luca di Montezemolo as chairman until the end of the 2003 season. The new book - which is clearly part of Ferrari's brand-building strategy has been written for the team by Umberto Zapelloni, a journalist with the Italian sporting daily Corriere della Sera and will be published by Hodder & Stoughton in a total of 10 languages. Designed for the mass market, the book will be priced at around $30.

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