Bernie wants more VIPs

Antonio Pizzonia, Arnold Schwarzenegger, British GP 2003

Antonio Pizzonia, Arnold Schwarzenegger, British GP 2003 

 © The Cahier Archive

Bernie Ecclestone has told the Formula 1 teams that he wants more celebrities at races to help to give Formula 1 a more glamorous image. Ecclestone enjoyed the coverage that F1 got from the recent visit of Arnold Schwarzenegger and now wants more A List film stars and fewer B List "celebrities". At Monza the crowd in the paddock on Sunday included Hollywood actor Jeremy Irons, who was a guest of Williams. Keanu Reeves was due to turn up but called off at the last minute.

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