SEPTEMBER 5, 2003
Elton John to headline at Miami!
The Motorock organization, which is part of the group trying to buy the CART Champ Car series, is to headline Elton John at the forthcoming Grand Prix Americas in Miami. The concert will take place at the American Airlines Arena on Saturday September 27, the night before the race.
Motorock, which recently became the title sponsor of the Trans-Am Series, aims to bring new fans to racing via concerts linked to races and vice versa.
The Miami event is Motorock's first big promotion but the company hopes to be involved in most of the CART races next year. Tickets for the concert will be sold in a package with tickets for the race and a hat and teeshirt. There will be a second concert by an as-yet-unknown artist after the practice on Friday.
The idea of combining races and concerts is not new but Motorock is the first organization aimed at doing it systematically.
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