AUGUST 5, 2003
The Motorock concept
As we exclusively revealed at the weekend CART is looking to rebrand itself as Motorock and, according to a trademark registration dug up by seventhgear.com the new body will be "organizing and conducting music festivals and concerts, organizing and conducting entertainment events and contests in the nature of competitions, races, and exhibitions in the field of motorsports; entertainment services in the nature of music festivals and concerts, events and contests in the nature of motorsport competitions, races and exhibitions; entertainment services, namely the production and distribution of television programs, cable television programs, musical and audio programs."
It appears that CART will become the feature event for a weekend of entertainment in downtown locations across America.
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